Selling with swan sets you apart
Our marketing infrastructure is robust, built on time-tested strategies and industry-leading innovations. Pioneering ranchers had to be nimble and adaptable to a constantly changing set of conditions—we feel the same applies to ranch real estate brokerage. We must be adaptable to the market and effective in how we communicate market fluctuations to our clients. We’re continually pushing to make our best better.
Captivate potential buyers with our glossy and informative brochures. Printed in a large format for the best viewing experience while touring a property. Our comprehensive offering brochure includes all the details of your property, striking photography, and informative maps.
We work with professional film companies to create sophisticated marketing videos that showcase a property’s operations, setting, and recreational assets. Our videos blend both ground-level and aerial footage to create an immersive experience. We utilize video across several advertising mediums.
Premier Print Media
We maintain a regular listing advertising schedule with several proven publications. These include:
Big Sky Journal, Farm and Ranch, Land Broker MLS, LAND, Western Livestock Journal – Properties Magazine, Montana Farms and Ranches, Plus other local, regional, state, and national publications.
We use industry-leading digital marketing techniques including applying data science to our campaigns to create perfectly tailored marketing campaigns for every property. We’ve also paired buyer profiles developed by our market research team with machine-learning algorithms to allow us to target qualified buyers. This enables us to continually put the right property in front of the right people every time.
Our listings are distributed across several online IDX feeds, including LAND Network and Land Brokers MLS. These feeds allow our listings to be broadcasted to hundreds of additional sites, including major brokerage houses such as Sotheby’s, Christies, Re-Max, Keller-Williams, Compass, and Berkshire-Hathaway Home Services.
E-blast & direct mailing
We leverage our extensive database of prospective buyers and ranch brokers for e-blast campaigns and direct mailing. This is a powerful resource when combined with our personalized approach to real estate.