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Frequently asked


When should I contact a brokerage?

FOR SELLERS – There are numerous factors to contemplate when considering selling a property, from operational logistics to title and tax considerations. Seeking professional guidance early can be extremely helpful, even if you’re still gathering information and haven’t made a decision. Not only can it help you save time and money down the line, but it can also be an excellent tool in the process of interviewing brokerages. Reach out early and start the conversation – we’re here to help.

FOR BUYERS – When you’re ready to get pre-qualified, it’s time to start interviewing Agents and Brokerages. It’s important to find an Agent that can meet your specific needs.

Which agent is right for me?

We make finding the right Swan Land Company agent easy with highlights of their specialties and a personal and professional overview of their expertise on their bio pages. Our agents’ depth of experience and overlapping specialties mean these highlights are not exhaustive. Contact our agents in your regions of interest to discuss your needs or call our office for a recommendation. At Swan, integrity is key, and we have the industry’s highest retention rate. Experience the Swan Land Difference.

Are there advantages to a smaller brokerage?

We believe there are very real and tangible differences and advantages. Whether you are a buyer or a seller, there are many questions that arise that need answering. Our job is to provide accurate, up-to-date information that you, as the client, can assess and utilize to guide you in your decision-making process. Our role is to then carry out those directives. These processes are very personal in nature to each and every client – we embrace that aspect of the process. Our knowledge base and high-touch approach guide you through the process, keeping you informed during each and every step. We intentionally limit the number of listings that each of our agents service in order to remain focused on each client and be available to serve their needs and answer their questions. Basically, brokerages with multitudes of ranch listings simply cannot provide this level of service – there aren’t enough hours in the day.

Your listing will not get lost in the herd! How often do you see a new listing come to the market only to never see it advertised again? Each of our listings is front and center in our marketing collateral – providing each of them the exposure they deserve and should expect.

What should I Consider When Interviewing a Brokerage to Sell My Property?

CHEMISTRY: You need to have chemistry with the agent you select. A seller and their listing agent will be working side by side throughout this process from when the listing agreement is signed until the closing of the transaction and in some cases beyond that as well. As a seller, you should know that your agent is solely focused on your needs and goals and is looking out for your best interests during every step of the process.

COMMUNICATION: Is your agent an effective communicator? How they communicate and at what frequency is important. Whether the information is good or bad – as a seller you need to know about all aspects of the process and the information associated with the process so you can make decisions accordingly. Sometimes that information can be hard to hear, but it is still important for you to know so it can guide you in the process.

KNOWLEDGE: Does your agent have a thorough understanding and working knowledge of the type of property you are potentially asking them to represent or purchase?

CONFIDENTIALITY: Can your agent keep the information you share with them in confidence – confidential?

REFERENCES: You have the right to request references. Good references go beyond buyers and sellers a brokerage has served. For example, title companies, attorneys, CPA’s past clients, Ranch Managers, contractors, etc. can give you a nuanced perspective on how a brokerage does business.

MARKETING: Does the brokerage you are interviewing utilize the latest in digital technologies, print media, quality of video and media productions, and online presence? Are they meeting or exceeding Google compliance standards with their website? What is the information contained in their brochure? Is it available in both digital and print formats?

DUE DILIGENCE: How involved is the agent once your property is under contract? What level of due diligence material do they provide the buyer? Who prepares it and how is it compiled?

CLOSING THE TRANSACTION: Does the agent stay engaged until closing or pass it off to an assistant to coordinate the closing?

HOW DO YOU COOPERATE WITH BUYER’S BROKERS: This is critical to understand. Does your listing agent utilize the brokerage network to find a buyer or are they trying to covet the listing and “double end” the sale? Meaning, are they intentionally withholding the listing from the market while they attempt to find a buyer of their own and collect both sides of the commission? Therefore, once the marketing collateral is created, find out what is the next step and how is your property going to be effectively exposed to the market.

WHAT IS THE COMMISSION STRUCTURE: How is a buyer’s broker paid? What percentage of the commission?

HOW ARE SHOWINGS HANDLED: Is the listing agent present for all showings or do they merely give a buyer’s broker a map and cut them loose?

Real Estate Terms + Process

These explanations of real estate terms and definitions will help you better understand some important aspects that you may come across when you are buying or selling a property.

See terms + process

Ranch Terms + Process

The explanations of terms and definitions below will help you better evaluate large ranch real estate.

See terms + process